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Using VR & AR to increase automotive customer engagement and sales

VR Intelligence (VRX) is a unit of FC Business Intelligence Ltd which is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK

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Pete Carkeek
MD, VR Intelligence and Lead Organiser, The VRX Series
UK Tel: +44 (0)20 7375 7160
US Toll-Free: 1800 814 3459 x 7160

Get the full VR & AR for automotive retail report here...

The automotive industry has used immersive technology for design reviews and testing for decades. But in recent years, its use has extended beyond the workshop to the showroom, where virtual reality gives consumers an entirely new way to make a purchasing decision.

To explore the progress in this area, VR Intelligence has teamed up with ZeroLight - market leaders in VR retail experiences in the automotive industry - to produce a report analysing brand new data on customer perceptions in automotive retail VR.

Check out this free report on the how automotive brands are using VR & AR to sell to customers here featuring insights from Audi, Zerolight, StarVR and BMW.

Get the full report here >>>
The report includes customer survey results as well as case studies and interviews with three of the world’s leading pioneers in this area:

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  • Marcus Kuehne, Strategy Lead for Immersive Technologies, Audi

  • Damien Mauric, VP of Business Development, StarVR

  • Florian Stiller, Head of Event and Sport marketing for Central and South-Eastern Europe, BMW Group

This content is provided in the lead up to VRX 2018 (San Francisco)

VRX 2018 (December 6-7, San Francisco) is the leading senior-level B2B event for executives from across industry looking at the business and consumer applications for immersive technology.

Bringing together global business leaders from across, large scale industry, consumer entertainment and major tech, VRX 2018 is purpose built for VR/AR professionals to network and share industry insights on how to drive VR & AR adoption.

Get the full report here >>>

I hope you enjoy the report - please let me know if you have any feedback, or if you want to get involved with the VRX 2018 event.

All the best, Pete